Speakage offers consulting services with the purpose of helping companies that have grasped the new web potential and would like to take part in it. Our consulting service ranges from support on the use of new digital tools to business support and analysis of different corporate models.
We also provide operational consulting services with the purpose of helping understand the permanent transformation to which the web is subject and that is forcing companies to re-build their own presence on the basis of cultural changes and the influence of users.

 Our consulting services are supported by the book “Impresa 4.0 Marketing e comunicazione digitale” (Impresa 4.0: Digital Marketing and Communications), by Franco Giacomazzi and Marco Camisani Calzolari (Speakage CEO and Founder). The book is edited by Pearson as part of the Financial Times series.

Impresa 4.0: “We started from the company and we imagined it supported by "three columns": Value Proposition (any value offered by the company), Operations (the planning, production and distribution activities) and Corporate Communication Relations. Communication Relations is a process that can create a link between the company and any interlocutor. Nowadays and more than ever, it is an essential part of marketing activities, as well as a conditioning element for an appropriate operation of the company”, says Franco Giacomazzi.
“In the new context that is being outlined from the network concept (i.e. web 2.0), the opportunities offered by these platforms have multiplied, ranging from the original concept of read-only pages to the present technology that allows the users to create contents”, declared Marco Camisani Calzolari. “An entirely new potential arises for companies using web 2.0 but, at the same time, this increases the need to identify new tools for setting up clear communication channels, shared by both parties involved. Our study is not aimed to showing how important Internet is for a company, but it starts assuming that the web is already a key instrument in communications –we will only try to show all its potential developments.”

This text can direct your company towards the most appropriate web strategy for each kind of business. It is also plenty of case stories and testimonials that help the reader discover the value of each “how to” and offer specific and customized solutions in order to satisfy every single corporate need.

The book also provides a thorough depiction of an interpretation model that is innovative in four ways and sheds light on many doubts regarding web communication, showing actual opportunities for applying this model. The whole picture of these four different models completes an image of the different cases that a company can meet and face.

The four possible ways of interaction identified between company-clients-context are defined as follows: 1) inside-out (relation of the company towards the outside world); 2) outside-in (external influence on the company); 3) bidirectional between company and clients, outside-out type; 4) bidirectional between company and clients, inside-in type. These four ways are the basis of the explanation for outlining the limits for using the web as a corporate communication tool. Up until now, this subject was not clearly defined and, therefore, difficult to understand –the book is intended to shed light on this.